Joakim Strandlund

Less noise.
More impact.

Combining deep user understanding with clear visual design.
Turning complex needs into intuitive flows for web and mobile.

WORK

Selected case studies

Loggi
UX RESEARCH • UI DESIGN

Loggi

A wellness app designed for calm, consistent check-ins, built around emotional safety and gentle habit formation.

Treebula
STRATEGY • UX DESIGN

Treebula

Mobile-first service for forest owners to monitor risk, damage and local conditions using AI & satellite data.

Restaurang Apotek
UX RESEARCH • WEB DESIGN

Restaurang Apotek

Redesigning a restaurant website with focus on accessibility, mobile experience, and user-centered design.

It'sbeenarealpleasureworkingwithJoakim.
He'sfast,pragmatic,andhasagreatinstinctfordeliveringMVPsandPoCsthatmovethingsforward.
Atthesametime,hebuildsonsoliddesignprinciplesandcreatessolutionsthatareeasytogrowanditerateon.
Adependableteamplayerwithastrongfoundation-highlyrecommended.

Mattin Lotfi

CTO at Treebula

APPROACH

From Sales to Design

After years in sales, I discovered that understanding user needs and business goals is the foundation of great design. I bring that perspective to every project.

My approach combines research, collaboration, and iterative design to create solutions that work for users and businesses alike.

User-centered

  • Qualitative & quantitative research
  • Data-driven decisions
  • WCAG accessibility

Collaborative

  • Dev & stakeholder partnership
  • Business-aligned outcomes
  • Iterative delivery
CORE SKILLS

User Research

Ask the right questions, uncover the real problem.

Interaction Design

Flows that feel fast, logical and intuitive.

Prototyping

Test assumptions early, iterate fast.

Design Systems

Consistent, scalable interfaces.

TOOLS
FIGMACURSORLOVABLENOTION